NVIDIA is joining the mobile bandwagon by introducing the APX 2500, an application processor for mobile devices. The new chipset is going to bring NVIDIA's technology and core strengths to handheld electronics, giving them the power needed to handle high-end graphics and video.
NVIDIA on Monday took the wraps from the APX 2500, a new chipset it describes as an application processor for smartphones and other handhelds. Though it has a GeForce graphics unit at its core that helps drive 3D games, the 2500 is said to excel at processing HD video: the hardware is the only mobile chipset capable of both decoding and capturing 720p HD video, NVIDIA claims. Moreover, power savings in the chipset reportedly make this a practical reality in real use, with as much as 10 hours of 720p playback or a full 100 hours of pure audio. This last figure is more than four times longer than for existing touchscreen phones, the company notes.
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